SMS has announced the merger of Magic Rooms and Holiday Malta.

Holiday Malta is a UK tour operator, part of the SMS Group Ltd. It was formed over 40 years ago and is one of the leading Malta specialists in the UK. With brands such as Belleair and Malta Direct, it recently expanded its programme to all major destinations worldwide as well as introducing Flexicruise, a dynamic cruise platform.

Magic Rooms, launched in May 2014, has rapidly established itself as a major hotel bed supplier within the UK market, and is one of the fastest growing businesses in this sector. During this time, it has forged strong relationships with UK travel agents and its overseas hotel and destination partners.

The merger will bring together two complementary businesses with common ambitions. It will be extremely well placed for further growth with brands in both the B2B and B2C sectors. The merger will also lead to significant revenue and cost synergies.

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