Five years ago, Laurent Dahan, Wiko’s founder, came up with an idea: give power back to people by demystifying technology and letting them appreciate real mobile phone value for money. Today, Wiko operates in over 30 countries and plans to move into 10 more this year. An incredible French success story with a growing goal: to break into the world’s Top 5.

Wiko was founded in 2011 in Marseille. In a market dominated by a few major players, launching a new brand was certainly a big challenge, but it was also a good opportunity. It all started with a very simple question: why do people have to spend a lot of money to have the best products?

In five years, Wiko has become number 2 in retail sales in France with 18 per cent market share and this success is not confined to France. In every new market it enters, Wiko quickly establishes significant market share, achieving positive brand and product perception. Wiko phones are sold in over 30 countries across Europe, Africa, the Middle East and Asia. They are already in the top five in European markets, including France, Italy and Portugal.

Wiko sold eight million phones in 2015, which means one every four seconds and over 50 per cent growth in a slowing market (up just four per cent). The French brand is pleased to count 15 million Wiko users around the world.

Wiko will keep on evolving and building on its expertise to bolster expansion. But the brand is also determined to preserve its game changer spirit and agility that have made Wiko what it is today.