Joaquin Cabbie who recently joined Flight Directors, will be responsible for promoting Air Malta in London and the south of England. He is pictured with the Air Malta aircraft on a personal familiarisation trip to the airline’s headquarters in Luqa earlier this month.

Air Malta has appointed Flight Directors as trade sales representatives in the UK to promote the airline as the best way to travel to Malta.

This summer the national airline will operate 30 flights a week between the UK and Malta from airports across the country, including London Heathrow, London Gatwick, Manchester, Birmingham, Exeter, Bristol and Cardiff.

Malta already proves to be a popular destination with UK holidaymakers. The warmth of the Maltese sun, the clarity of the Mediterranean sea and the welcoming smiles of the Maltese people together with the islands’ safety have won the hearts of visitors for years.

“We are delighted to be working with Air Malta on this sales initiative,” says Vikki Joyce, head of sales for Flight Directors. “The Maltese Islands are very popular destinations for British tourists. The sun shines more than 300 days a year, there are ancient archaeological sites that pre-date the pyramids in Egypt and it is a safe destination. As with all the airlines we represent, we will be organising special agent familiarisation trips so that agents can experience for themselves the warmth of the island and friendliness of Air Malta’s service.”

Air Malta’s chief commercial officer Ursula Silling said: “Air Malta is delighted to appoint Vikki and her team of sales professionals to promote our services throughout the UK. We have a great summer programme to promote and we’re looking to extend our role as the airline of choice to the Maltese Islands that includes establishing the islands as a preferred year-round destination served by a strong schedule of winter flights. From balmy beaches and trendy nightclubs, to magnificent ancient monuments and a stunning legacy of centuries-old art and culture, Malta has something for everyone to enjoy and is a little treasure at the heart of the Mediterranean. Air Malta offers the comforts of a full-service carrier, including free carriage of luggage, all at very competitive fares. And what more, our guests can enjoy the renowned Maltese hospitality already when they step on board.”

Growing airline sales organisation Flight Directors has been established for over 30 years and has extensive experience in the representation of scheduled airlines worldwide.

As from May, Flight Directors is responsible for providing extensive field sales services to Air Malta, spearheading a personal visit sales campaign: building on existing trade relationships and increasing ticket revenue from new agencies and operators keen to share in the upswing of demand for holidays in Malta.