Air Malta has appointed Flight Directors as trade sales representatives in the UK to promote the airline as the best way to travel to the Malta.

This summer, the airline will operate 30 flights a week between the UK and Malta from airports across the country including London Heathrow and Gatwick, Manchester, Birmingham, Exeter, Bristol and Cardiff.

“We are delighted to be working with Air Malta on this sales initiative,” head of sales for flight directors Vikki Joyce said.

“As with all the airlines we represent, we will be organising special agent familiarisation trips, so that agents can experience for themselves the warmth of the island and the friendliness of Air Malta service," Air Malta’s chief commercial officer Ursula Silling said.

Flight Directors, has been established for over 30 years and has extensive experience in the representation of scheduled airlines from around the world.

As from this month, it has become responsible for providing extensive field sales services to Air Malta, spearheading a personal visit sales campaign; building on existing trade relationships and increasing ticket revenue.