Delicata is introducing a privilege card aimed at those who wish to share in Delicata’s love for wine, food and hospitality.

“We would like to see true wine enthusiasts sign up for all the right reasons,” said director Mario Delicata. “We want to open our cellar doors wide and often in the hope that people get really acquainted with Delicata – a passionate family of winemakers”.

Card holders will have admission to bespoke occasions which will be the place where friends and families come to make memories. Such special events will include intimate wine tasting sessions at the winery, wine master classes, themed vineyard tours and private gourmet evenings at Delicata’s 17th-century barrel vault.

The card also entitles the holder to other exclusive benefits such as free Delicata wine when dining out at certain restaurants and wine bars. These bonuses will be advertised in social media, the wine and food sections of national newspapers and lifestyle magazines.

The initiative promises to be about the celebration of wine and the lifestyle that comes with it. The winery stresses that its least priority is direct to consumer sales from the company’s premises. Unlike most wine clubs, there is no obligation to purchase wine to join, no regular cellar door sales and no promotional e-mail material.

Membership is completely complimentary either upon invitation by the Delicata winery or upon acceptance of one’s enrolment through the winery’s dedicated web page, www.delicata.com/card.

Every card holder will also automatically be entitled to unrestricted access to ‘In2Wine’, the winery’s original 24/7 private online channel for wine knowledge. And, as yet another extra advantage, privilege cards will double up as a velvet rope pass which is valid at Delicata wine events with fast-track and hospitality services.

Those who would like to apply for the privilege card can register on www.delicata.com/card/ or call the Delicata privilege card desk on 2182 5199 for further details.