Maltco CEO Vasileios Kasiotakis addressed delegates attended The Economist’s Mediterranean Leadership Summit in Malta, speaking on what the future holds for technologies in national lotteries. Maltco was a contributing sponsor to the event.

Mr Kasiotakis outlined the impact of technology on the lottery business, explaining that the human element of personal service will remain crucial to the business.

Mr Kasiotakis went on to outline the factors that create a successful lottery business. “I do think we are just beginning the process of reshaping the lottery market from a very traditional, paper-based industry into one that offers a wide variety of consumer options in games and platforms to play these games,” he said.

“Now, specifically in Malta, agent-assisted sales will never go away. They may evolve so that the nature of the assistance isn’t all absorbed by processing transactions. But the human touch of agent assistance to address shoppers’ needs will always be there. That’s the ‘raison d’être’, one of the key value-added properties of retailing that differentiates it from other distribution channels. People like to interact with other people and that’s a fact of life. We just think the product should be made available in as wide a variety of channels as possible. Easier access for the consumer equals increased entertainment value.” For more information, e-mail info@maltco.net, visit www.maltco.com or call 2388 3000.