Around 120 students from the Institute for Tourism Studies received support from GSD Marketing Ltd to train in the perfect serve of a Coca-Cola drink.

The training programme was run by ITS lecturer Richard Pons and focused on the benefits of perfectly serving a drink to enrich a customer’s experience.

Neil Bonello receives his set.

During a presentation to reward the students for completing the course successfully, GSD general manager Brian Galea praised the invaluable work being done at ITS and said it was a privilege to be associated with Malta’s tourism school.

“It is important to instil this kind of service level in our future hospitality professionals, as this will increase Malta’s competitive edge in this highly challenging industry,” he added.

Richard Pons said: “Most consumers know how their drink should be served. Experience has shown us that apart from taste, consumers give importance to the way a drink is presented.”

GSD Marketing are the distributors of The Coca-Cola Company’s drinks, produced in Malta by The General Soft Drinks Company Ltd.