Tropical fruits, which most of us consider a luxury, grow in faraway countries. The only way to enjoy them is through importation. A favourite imported tropical fruit is the mango, making it a great seasonal summer treat alongside other favourites, including papaya and pineapple.

According to FAO statistics, the highest traded fruit is the banana, growing in great quantities of around 80 million tons per year in worldwide regions. Fruitland imports Gioia bananas – specifically from Central America due to their sweeter taste and higher quality.

Initially, banana importation was an unsustainable business due to the low technology available; the easily bruised fruit used to arrive to its destination too ripe to make a profitable margin.

However, thanks to the introduction of refrigerating technology and modern transport services, bananas could be stored properly and travel further, creating a multi-million trade business. Gioia bananas, which arrive at Fruitland’s warehouse green, are especially ripened to ensure the finest quality.

Fruitland Company is sponsoring Gioia bananas in collaboration with the Health Ministry. For more information, call 7933 2425 or visit the company in Ta’ Qali.