British number one Andy Murray has launched his own annual charity tennis event to begin in Glasgow this year.

The 28-year-old will stage the inaugural ‘Andy Murray Live’ at Glasgow’s SSE Hydro on September 21 – with all money raised going to UNICEF and Young People’s Futures, a local charity.

Murray announced his new initiative at a press conference at Wimbledon yesterday, where it was also revealed the two-time Grand Slam winner will become an official UNICEF ambassador.

Speaking at the event, Murray said he owed it to his fans in the city of his birth to hold such an event there – he will face world number 14 Gael Monfils in a singles match before teaming up with his brother Jamie to take on Monfils and Tim Henman in a doubles event.

“It’s great to be returning home to Scotland and playing in the city of Glasgow,” he said.

“I travel the world playing tennis and unfortunately I don’t spend as much time as I would like to at home.

“I owe it to my fans who have supported me throughout and what better way than to play in front of them at the SSE Hydro whilst raising money for Young People’s Futures and UNICEF.”

There was a suggestion that the venue for Andy Murray Live could change in future years, while Murray revealed he is hoping to have comedians and other entertainers involved on the night.

Murray was also keen to keep tickets at an accessible price, with the news no ticket will cost over £25 for the event.

“We spoke about it a bit and it was trying to encourage families to come along,” Murray said.

“Tennis is known in this country to be a very expensive sport and not always that accessible at times so hopefully the pricing of the tickets will help with that and a lot of youngsters and families will be able to come along and watch.”

A new father himself, Murray will now make a further commitment to his UNICEF contributions having already raised in the region of £83,000 for the global children’s charity.