LovinMalta.com is the latest online publication by The Lovin Group, an international media franchise.

After setting up Lovin Dublin, Lovin Berlin and Lovin Dubai, the group set its sights on Malta and will be launching its new platform on Wednesday.

“Malta found its place very naturally within the Lovin Group. The country has a vibrant culture, great food and a very engaged and tech-savvy young audience hungry for good content,” said The Lovin Group founder and CEO Niall Harbison.

“With V18 around the corner, a growing community of young expats working for gaming companies and a booming tourism industry, Malta is a great place to discover,” he added.

The Lovin Group began as a food blog called Lovin Dublin but rapidly expanded into a fully-fledged international media company offering young people informative and entertaining multimedia content about the places they live.

As a new-style media platform, its focus is on delivering engaging mobile-ready content through social media channels.

“We have a great team of talented writers excited to add a fresh voice to the current media offering in Malta. We will be delivering content that young people have been craving: fun, relevant and compelling,” said Chris Peregin, CEO of LovinMalta.com.

Lovin Malta is also creating a new opportunity for businesses that want to connect with young people. Brands can sponsor useful, informative and engaging articles which are relevant to their sector.

For more information e-mail business@lovinmalta.com, sign up to www.lovinmalta.com or visit www.facebook.com/LovinMalta.

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