Frank Salt Real Estate presented and launched its rebranded identity at its annual general conference.
Its rebranded identity retains the integrity and experience associated with it but has been revamped to make it more visually current and appealing to customers. The rebranding process was led by the company’s chief operating officer Darren de Domenico, who joined the company in 2014.
“Identity is very important today and I believe in its intrinsic value,” he said.
“Clients look for an identity they can recognise – whether it is a logo, a corporate design or a new of style of communication. It was time for us to bring all of that together and, as a result, we have now rolled out our new corporate design, together with a revamped logo which clearly represents who we are.”
Mr de Domenico said the team behind the new brand worked hard to determine exactly what the company wished to portray.
“The Frank Salt Real Estate brand was already very established, so we knew we wanted to maintain what it represented while still bringing it forward to reflect its present and future approach. Frank Salt Real Estate is a company with nearly 50 years of experience and remains a trusted real estate company. The brand is recognised as a benchmark in the real estate industry and when it comes to service, professionalism, values and integrity, it is a leader.”
The new logo effectively manages to capture the company’s history, as well as its future. It combines elements of Frank Salt’s trademark ‘house’, presents greater focus on the actual brand name and confirms the company was established in 1969. “This longevity is important to us and to our customers, so it was vital that this was still incorporated, as it helps to confirm our experience in the market,” continues Mr De Domenico.
The company’s corporate colour is now stronger and bolder. The hues chosen reflect the rich green applied to traditional Maltese apertures, with a subtle touch of gold, which successfully maintain the brand’s classic sensibility.
The rebranding exercise is in line with the development taking place within the company, which includes the opening of new offices in Tal-Ibrag, Mosta, San Gwann, Fgura and Cospicua.