The Volkswagen Budd-e concept debuted at CES 2016 in Las Vegas. As befits its name, the Budd-e looks like a faithful pal, a cheerful little guy who is always trying to get your attention and tell you a little joke.

Volkswagen is pushing this angle quite hard. Electric motors and automation are, as principles, yesterday’s news and there’s little new tech there, but the active info display and infotainment system merge into an interactive world.

Expect some of the ideas to become reality, including the function that allows you to pre-set points on your route at which to play specific songs.

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