Malta Sotheby’s International Realty, a luxury real estate firm based in Sliema, launched its 2016 marketing programme. The marketing plan is designed to reach a global audience of real estate intenders through the development and curation of content and the utilisation of video, as well as mobile integration.
The foundation of the 2016 Sotheby’s International Realty marketing strategy is content. The brand is committed to developing and curating content, with a heavy focus on video and delivering it in an omnichannel approach to create and maintain global brand recognition and awareness.
“Our marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of SIR Affiliates LLC.
“SIR is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”
SIR will readily deliver its content through a variety of platforms such as its distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell and Elle Décor, as well as the Google Display Network and Apple. In addition, the brand will share custom content on its newly-redesigned website, sothebysrealty.com, as well as its Extraordinary Living blog and across its rapidly growing social media channels.
The brand also will continue to work with Sotheby’s to produce Art & Home, the literary collaboration launched in 2014, designed to engage readers with sophisticated content related to the art and real estate worlds. The magazine consists of eight regional editions and has a distribution rate of 250,000 worldwide.
“Consumers are now utilising a variety of avenues in their search for real estate and this year’s marketing programme enables us to connect with a global audience wherever their search may lead them,” said Malta SIR general manager Miguel Bonello.
“By creating custom content and delivering it across an array of platforms, the Sotheby’s International Realty brand is once again making it easy for us to communicate with prospective clients on both local and international levels.”
‘’We are proud of our marketing programme, media partnerships and exclusivity elements, touting, once again, the power of the brand,” said Malta SIR marketing manager Diane Borg Bascetta.
For more information, e-mail info@maltasothebysrealty.com.