Moving away from rigid navigation and content hierarchy structures, the new Rémy Martin website connects all contents and puts the user in the driver’s seat, letting him navigate freely from one content to the next. The platform is an invitation to explore the different stories of the brand and to experience the brand idea.

Instead of having a homepage with all contents compartmentalised, the website offers a continuous flow of experiences leading seamlessly through all areas and topics of the site.

Created with mobile users in mind, it structures the content in modular chains of story elements and teaser paragraphs that lead to the next story chain, composed vertically into scrollable, consistent pages. This way, the site offers a lively rhythm of connected global narratives and local contents.

The new brand idea also expresses itself by giving people an opportunity to learn through a series of mentor video sessions... they are encouraged and enabled to further develop their passions.

The mentorship program is both inspirational and participatory, inviting and challenging viewers to step beyond passive viewing and actively engaging with the content by participating in the tasks.

The website also offers the opportunity for the growth of a community, a group of people who are interested in personal growth, in sharing inspirations and experiences.

www.remymartin.com