Billionaire investor Warren Buffett has signed on as an adviser on the eighth season of NBC’s The Celebrity Apprentice, more than a decade after advising new host Arnold Schwarzenegger during his successful 2003 run to become California’s governor.

Buffett will join Jessica Alba, Tyra Banks, Steve Ballmer and Patrick Knapp Schwarzenegger, an entertainment lawyer and Arnold Schwarzenegger’s nephew, to offer guidance to the 16 contenders in the reality competition.

Many investors revere Buffett for his plain talk on investing, the economy and life generally, as well as his investing track record.

Schwarzenegger is taking over Celebrity Apprentice from Donald Trump, the Republican presidential candidate who also hosted the NBC show The Apprentice. NBC is part of Comcast Corp. Buffett did not immediately respond to a request for comment through his assistant.

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