The Malta Sotheby’s International Realty (SIR) team hosted David Russell to Malta for a training seminar involving members of the Malta office.
Mr Russell is SIR Affiliates’ director of marketing responsible for the European, Middle Eastern and African regions. He delivered various sessions over one day, covering various aspects of the Sotheby’s Realty luxury real estate brand presence in Malta and insights about the local luxury real estate market.
The team kicked off by first looking back on a highly successful 2015 – both globally and locally. Malta SIR general manager Miguel Bonello said 2015’s positive figures clearly showed how the brand’s positioning and visibility helped leverage Malta SIR’s service locally.
Malta SIR marketing manager Diane Borg Bascetta said the Malta office was able to offer unparalleled and targeted visibility on a global level to local properties on notable media powerhouses such as Apple News, The New York Times, The Wall Street Journal, Google, Architectural Digest, Bloomberg.com, the Hong Kong Tatler and the Financial Times, thus significantly increasing sales opportunities for property owners.
Other than pro-active online campaigning in today’s digital age, which is incredibly important, one of Malta SIR’s strengths lies in being part of a powerful network of affiliates, physically present in over 61 countries and territories worldwide.
The brand’s strength lies in the people representing it and upholding its values of quality, service and expertise in the area of luxury. Malta SIR’s team of associates were able to familiarise themselves with the core values of the brand, the tools offered and take away valuable points that will help them distinguish themselves and excel in the level of service offered to their clients.
The training session enabled the whole team across the board – directors, management, marketing and associates alike – to discuss and share ideas to draw a holistic approach and a practical strategy for 2016 to make this the best year yet and keep expanding.
Commenting about his visit to Malta, Mr Russell praised the Malta SIR office for its “vision, passion and momentum in abundance”. Last November, Malta SIR celebrated the extension of its office on Tower Road, Sliema, as well as expanded its team. The vision for the coming year is to keep moving in this direction through innovative ways of servicing the local market and “uniting extraordinary properties with extraordinary lives”.
Malta SIR listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients benefit from an association with Sotheby’s auction house and worldwide SIR marketing programmes. Each office is independently owned and operated.
For more information, e-mail info@maltasothebysrealty.com.