It was either this Brazilian passenger's luckiest or most unlucky day.
The man was riding in the front passenger seat of the pick-up in the southern city of Jatai when it rolled over several times, flinging him into the air.
There was little traffic and the pick-up came to a stop without hitting any other vehicles.
The passenger survived, reportedly with broken bones.
The entire thing was caught on the dashcam of another car.
Local media is reporting the driver may have been under the influence of alcohol.