Toni&Guy have named this year’s campaign ‘Socialised’. The new collection of hairdos includes eight women’s cuts and colours and two men’s cuts – all featuring dynamic looks.
Using Label.m products, the collection features various styles, from longer lengths with distressed textures, punctuated by overgrown eye-skimming fringes, to short graphic shapes featuring techniques like tight-skin fades, strong-angled disconnections and serrated graduations.
Colour makes a statement with a palette of saturated retro red, electric violet, sunset purple and dramatic high contrast such as warm white just exposed with pewter to lighten or complement each style. The brand’s aim is for hairstylists to come together in one place and work towards developing a global image.
The name of the collection was inspired by the popularity of social media, and the concept of creating, sharing and inspiring one another.