Arkadia Group has launched its Live It Up This Christmas campaign, whereby shoppers get to participate in a competition with a prize pool of 10 daily refund vouchers.

The campaign wraps up on Christmas day with a Volkswagen Up to be won.

Customers will receive one competition number for every €10 spent with a maximum of 100 numbers on each receipt from all shops belonging to the group.

These numbers will be delivered at the bottom of the cash register chit. Customers will be invited to digitally assign their contact details to the numbers on www.liveitupxmas.com.

The promotion is valid on all purchases until Christmas Eve and the refund vouchers may be collected and are redeemable by January 10 from Arkadia Foodstore and FoodExpress outlets in Malta.