Calvin Klein has launched an Eternity Now pair. The new fragrances are a sparkling floral for women and an oriental version for men.

Calvin Klein and Coty have debuted the new global advertising campaign for the new fragrances, featuring real-life couple, models Jasmine Tookes and Tobias Sorensen. Shot on location in New York City, the Calvin Klein’s Eternity Now campaign features Tookes and Sorensen in black and white photography that conveys the raw expression of love and emotion.

“Eternity Calvin Klein has remained a top-selling fragrance and is still as relevant as when it was launched 25 years ago,” said Friedemann Schmid, vice president of global marketing, Calvin Klein Fragrances and Cosmetics, Coty Inc.

Melisa Goldie, chief marketing officer of Calvin Klein Inc., said: “The launch of Eternity Now Calvin Klein expands the already widely successful Eternity Calvin Klein fragrance business, introducing it to a new, youthful customer. The striking advertising campaign conveys the energy and allure of this compelling fragrance.”

The women’s Eternity Now Calvin Klein scent is a floral blend of juicy lychee, peony and cashmere veil, created by perfumer Ilias Ermenidis of fragrance house Firmenich, in conjunction with fragrance consultant Ann Gottlieb.

The men’s scent is a juicy, oriental fougere of spicy ginger, star fruit and Moroccan cedar wood, created by perfumer Bruno Jovanovic of fragrance house IFF, also with Gottlieb.

Calvin Klien products are distributed by X-Treme Co. Ltd. For trade enquiries, call 2388 2300.

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