Footage has been released of the New Shepard rocket which was launched into space and landed back safely on Earth last Monday.
The rocket is designed to carry six passengers. It reached an altitude of 62 miles (100 km) - breaching the boundary between Earth's atmosphere and space - and landed back at the launch site eight minutes later, the company said.
"Rockets have always been expendable. Not anymore. Now safely tucked away at our launch site in West Texas is the rarest of beasts, a used rocket," Jeff Bezos, who founded Amazon.com Inc and owns the Washington Post newspaper, wrote in a Blue Origin blog post.
Blue Origin is among a handful of companies developing vehicles to carry cargo and paying passengers into space.