The Floyd Campaign, a philanthropic initiative to help cats and dogs in need, has raised €2,950 this year.
The campaign, managed by Pink Panther Productions and Borg Cardona & Co. Ltd, aims to improve animal welfare, particularly the well-being of cats and dogs residing in sanctuaries and shelters and others found abandoned on the streets.
When buying one of a range of products displaying the Floyd Campaign sticker, a contribution of 5c is made with every kilo of animal food or litter purchased.
Floyd is a lucky Maine Coon cat that took part in several European and international cat shows and managed to achieve admirable results in just a few months.
For more information, look up The Floyd Campaign on Facebook.