As children head back to school this autumn, parents are being encouraged to introduce healthy breakfast options as a routine.

As an encouragement, Kellogg’s is offering a choice of delightfully coloured cereal bowls with its cereal packs so that youngsters can kickstart their school days in a nutritious, tasty and fun way.

To get a hold of one of the cereal bowls on offer, one has to find three unique codes printed on the inside of any of Kellogg’s cereal promotional packs (one code per pack), log on to www.tipandsip.kelloggs.co.uk/, enter the codes and send a payment of €2 to cover the shipping cost. The children’s cereal bowl will be sent by post at the provided address.

A Kellogg’s representative in Malta said: “With back to school season in full swing, Kellogg’s is helping out parents to ensure that their children start the day in the right way with a quick and nutrient-rich breakfast.”

The colourful bowl features a ‘built-in’ straw. These bowls are available in two designs and feature Kellogg’s family favourites: Coco the Monkey and Cornelius.