With Malta being an island, what role does the sea play in a holidaymaker’s itinerary?

It’s one thing experiencing Malta on land, but you can enjoy a completely unique perspective from the sea.

Along with being a popular diving destination, Malta also offers the perfect setting for a Mediterranean yachting holiday. The island’s spectacular coastline and historical landmarks as viewed from on board a yacht are simply breathtaking. Too many people miss out on this incredible experience and we aim to change that.

When was Azure Ultra set up and with what aims?

Azure Ultra, a new and exciting addition to Azure’s lifestyle product portfolio, was introduced to Malta earlier this year, offering attractive opportunities for experiencing the luxury yachting lifestyle. With several thousand members around the world, our fractional ownership resorts and now our yacht collection are the most envied brands in the industry. It made total sense to bring our motor yacht fractional membership to Malta.

How does yacht ownership at a fractional cost work?

It’s pretty simple: we encourage ownership of high-end motor yachts in the form of a fractional purchase where you actually buy the time you need. Sharing the cost with others means you can afford much higher value luxury products.

The membership also gives free annual access to other components of our portfolio, such as our worldwide resort network and soon our supercar club. This means we are totally unique in our offering.

You also offer an exclusive service on board. What does this consist of?

Our dedicated expert on-board team consists of a captain and stewardess, who will take care of anything our guests may require during their time with us. Guests can choose from an on-board selection of trips and experiences, so that all you simply need to do is turn up and enjoy a relaxed time at sea.

Our yacht fleet offers a host of thrilling water sports activities, from canoeing and scuba diving to skiing and donut rides, or even perhaps just a little light snorkelling. We can tailor-make special experiences on board, ranging from spa treatments to fine dining by private chefs, going that extra mile to make that celebratory occasion a truly memorable one. This is because of an efficient use of cross-marketing across our many inter-company services.

Do you also offer a yacht charter service?

Yes, we offer what is probably the best experience around, thanks again to our inter-company services network. This renders it possible for our price point to be a highly competitive one, and the range of services and standard of quality we offer are very difficult to match.

Our guarantee is consistency of service, and our professionally trained teams continuously prove themselves to be at the top of their league, displaying an instinctive ability to establish the correct level of rapport required by our clients, be it on a charter or through membership usage.

What type of boats form part of your fleet?

Across all of our operations in Dubai, the Canary Islands and Malta, we’ve opted to use motor yachts from Sunseeker, an iconic brand synonymous with an extremely high standard of quality. The sheer luxury on board and the sleek cutting-edge design of each Sunseeker model meant that there was really only one choice for us. These stunningly beautiful yachts are immensely exciting to be around and be seen on.

Our Malta fleet currently consists of a range of Sunseeker Portofino and Manhattan models of varied sizes of between 49 and 66 feet. We intend to increase our range on offer with some larger yachts and will probably limit our Malta fleet to six in total.

Life on deck needs to be spectacular but also safe. What experience do your crew members have?

Safety and experience are paramount to our programme and membership, so we only select highly qualified captains and stewardesses.

The teams are passionate about providing high-end service to all our guests on board, while ensuring that all safety measures are followed at all times. Our on-board safety first policy includes a comprehensive range of safety equipment and guest briefing to ensure they feel confident in all situations.

Being total experts in our field, at Azure Ultra we guarantee an exceptionally high level of service and safety each and every time. Confident in our product offering, we believe we’re an extremely well-polished and difficult act to follow.