A video posted to a social media website on Tuesday showed how animals perceive landscapes.
Marshmallow Laser Feast, the creators of the project, invited people to wear a virtual reality helmet in order to experience how a variety of animals perceived and navigated through the Grizedale Forest of the Lake District, in northern England.
The project was presented to people during a local festival of digital culture, art and cinema, Abandon Normal Devices held in the forest last week.
Participants were also able to experience mimicked natural perception of sound by using headphones that sent vibrations.
Barney Steel, Marshmallow Laser Feast cofounder, said the conciliation of technology and natural enabled people to understand how animals process optical data, creating empathy amongst its participants.
The video received thousands of views in barely two days after it was published on the web.