Footwear and accessories brand Aldo has launched its new autumn/winter 2015 ‘Inspiration is everywhere’ campaign.

Featuring a diverse cast of personalities, the brand showcases what inspires their personal style.

“The campaign is an evolution of the work we’ve been doing over the past few seasons. Aldo is a facilitator, a co-conspirator, empowering our customers to express themselves and to wear their inspiration proudly. To reflect this collaboration, the campaign is presented as a diptych: two side-by-side images that play off each other visually and conceptually,” said the brand’s chief creative officer Douglas Bensadoun.

“On one side, there’s an introspective and impassioned portrait by Matteo Montanari, showcasing the individual and their personal style. On the other, a still life photographed by Bela Borsodi, playfully irreverent and abstract, bringing their inspirations to life. Together they work in harmony, giving the full story of the individual and what it is that inspires them.”

The cast of the campaign was chosen for their style and creative expressions, representing a range of tastes, experiences and lifestyles.

TV personality and model Irene Kim, artist Phoebe Collings James, director Sandra Winther, model/musician Staz Lindes and actress Fabianne Therese are all present, styled in their own aesthetics.

Each portrait and accompanying still life is as distinct as the person they represent; their inspirations on full display, both literally and figuratively.

“Social media has transformed fashion – shifting the conversation from the latest trends to how those trends inform personal style. At Aldo we’re fortunate to have an internationally diverse and style-inspiring clientele. Part of our process is to actively engage with them, capture their insights and aspirations to inform and further enrich our relationship,” said Aldo’s chief marketing officer Erwin Hinteregger.

Aldo outlets can be found at The Point, Tigné, Valletta, Paola and Arkadia, Victoria.

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