La Prairie’s Skin Caviar collection has three new products: Skin Caviar Luxe Cream – Sheer, Skin Caviar Concealer – Foundation SPF 15 and limited edition Caviar Spectaculaire.
The brand introduced Skin Caviar Luxe Cream in 1998, marking a milestone in skin caviar research. The product experienced a complete sellout in just a few months after debuting as a result of a high demand from retailers and consumers worldwide.
Ever since, the cream has been revered as the pinnacle of luxury, efficacy and innovation in skincare and remains among La Prairie’s best-selling products.
A desire for textural choice has inspired the brand to create a new addition to its Skin Caviar Collection with Skin Caviar Luxe Cream – Sheer.
The lifting ability of Luxe is now available in two distinct forms – Cream and Sheer – identical in effectiveness, individual in texture.
The revolutionary Luxe Cream formula is enriched with a nourishing, firming complex that stimulates the production of collagen, as it prevents further loss.
Margaret Edelman from La Prairie’s product development group, said: “Offering the Sheer formula is a statement reflective of our global representation as a brand. We are sold worldwide and it represents our dedication to customers’ values and preferences, offering the same iconic product with the same efficacy in the texture women love best. It’s all about giving women the luxury of having options.”
Skin Caviar Luxe Cream – Sheer boasts a luxe yet lightweight texture that glides effortlessly onto the skin. Powered by a potent concentration of precious caviar extract and the brand’s Cellular Complex, Skin Caviar Luxe Cream – Sheer lifts and firms as it recontours and redefines.
The Skin Caviar Concealer – Foundation SPF 15 is one part luxury foundation, one part professional concealer in one convenient bottle.
The lightweight formula, enriched with a new peptide for increased firmness and elasticity, gives the look of a naturally flawless complexion and keeps the skin hydrated with a dewy finish.
A perfectly matched concealer in the cap camouflages under-eye darkness and imperfections. Skin Caviar Concealer – Foundation SPF 15 is available in 12 shades to suit all skin tones.
Anil Kalyanapur, who is in charge of the brand’s creative packaging design, said: “We were captivated by this particular shade of blue – a deep cobalt that immediately resonated as regal and upbeat. This blue became the perfect avenue to showcase Skin Caviar. We stumbled upon this beautiful blue jar and went with it for the launch of the original Skin Caviar. It was just that simple, yet now here we are 30 years later, and it’s become a legend.”