For the first time in 10 years, Dior has forged a new territory for men, an intimte connection with one’s true nature. This composition by François Demanchy harbours the very soul of a house that sets the bar extremely high.
An olfactory shock with all the appeal of a great classic, a powerfully fresh composition, virile and confident, Sauvage has a bold approach that has always driven the creation of Dior fragrances.
“To create Sauvage, I used a man as my starting point. A strong and unmistakable masculinity, like the image of a man who transcends time and fashion,” said perfumer and creator Demanchy.
The bottle has a pleated black lacquer cap topped with the CD signature. A sleek design, now part of the Dior heritage, there is a stronger emphasis on luxury.
The glass is heavy, dense and dark like the inky night, shading from total opaqueness to smoky transparency.
Each detail has been carefully studied and a thin layer of silver sprayed on the walls of the bottle creates a subtle mirror effect that is both shiny and transparent.
At the base of the bottle, the drop of the glass blossoms in a suspended ‘smile’. The initials CD are engraved on the bottom and a bee is tucked inside the magnetised cap.
Jean-Baptiste Mondino has created a short film for Sauvage, which stars actor Johnny Depp, the face behind the fragrance.
The film is a rite of passage in response to a vital instinct, leaving the urban rage and shallow cities behind and driving towards the desert, trusting the road to take him there.
This is a first for Depp, as he has never portrayed anyone other than the characters that have marked his illustrious career. He has suddenly become the Dior Sauvage man, a world that fits him perfectly.
The full range of Dior products are distributed by X-Treme Co Ltd. For trade enquiries, call 2388 2110.