Coke has launched its Share a Kiss campaign and for the third summer in a row, the brand is parting with its distinctive ribbon-like logo in exchange for various men’s and women’s names and nicknames, inviting consumers to share the bottle with peers and loved ones.

Share a Kiss follows the brand’s Kiss Happiness campaign, which celebrates the brand’s contour bottle’s 100th anniversary.

The iconic bottle is one of the most-kissed objects worldwide, as it has touched the lips of consumers more than 1.5 trillion times since it was born.

Throughout history, the rim of the famous contour bottle has locked lips with stars like Marilyn Monroe, Elvis Presley, Rita Ora and Avicii. Having always been synonymous with cinema and music, Malta’s Ivan Grech from local band Winter Moods and Valentina Rossi from the TV series Il-Klikka are also featured as Malta’s own Coca-Cola celebrities.

The global celebration of the 100-year-old iconic bottle will last until the end of this year.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.