Ray-Ban launched #Campaign4Change and #SpeakTheTruth in Malta at the Isle of MTV in Floriana and Duke Dumont at Cafe Del Mar, Qawra, where specially-designed lodges were set up as part of the brand’s ongoing Never Hide project.

The event featured body-painting sessions, a graffiti wall, a factory of customised T-shirts and the latest sunglasses collection.

“The Never Hide tagline encourages people to wear their sunglasses proudly and flip the notion that they’re hiding behind their sunnies. We had an amazing response at both events,” said Helena Tua from Ray-Ban Malta.

Those daring enough to have their body covered in vibrant body paint were rewarded a free pair of Ray-Ban sunglasses, while those opting for a smaller piece of body art received vouchers and freebies.

One of Malta’s top graffiti artists, Justin Bonnici, was also present.

The Maltese edition of the global campaign was brought to Malta by Class Optical, the brand’s local representataive.

A Ray-Ban lodge will also be set up at the MFCC during Creamfields on August 14.

Visit www.eyewear.com.mt or www.ray-ban.com/malta for more information.