Tennis player Ana Ivanovic will be representing Shiseido’s Wet Force suncare range.

A leading figure in women’s tennis and the first brand to launch UVA protection in 1986, the partnership embodies a mutual dedication to expertise and craftsmanship.

“Ivanovic is known for overcoming the odds on her road to success and for her refreshingly relatable personality,” said Yoshiaki Okabe, general manager and international brand director for Shiseido’s global business division.

He added: “With Wet Force, Shiseido has also overcome substantial odds and has created a new relationship between sunscreen and water. The brand helps women achieve and protect their beauty. The partnership symbolises a mutual dedication to skill, tenacity, innovation, education and reaching for higher levels of performance at every opportunity.”

“I have always loved the brand and I’m honoured to be its ambassador. I hope I can inspire other women towards achieving confidence and raise awareness about sun protection and the brand’s unique innovations,” said Ivanovic.

Shiseido is distributed by C+M Marketing Ltd. For trade enquiries, call 2142 4079/80/82.

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