Mad Men, starring Jon Hamm, is likely to be a favourite to win its fifth award for outstanding drama series, the top Emmy honour.Mad Men, starring Jon Hamm, is likely to be a favourite to win its fifth award for outstanding drama series, the top Emmy honour.

The final season of AMC’s advertising drama Mad Men, Netflix’s political thriller House of Cards, and Amazon’s new transgender comedy Transparent garnered 11 nominations each on Thursday for the 67th Emmy Awards, the highest honours in television.

In a highly competitive year with no shortage of new shows and diverse faces on the small screen, premium cable channel HBO extended its long reign atop all networks, with 126 nominations. Its popular medieval fantasy Game of Thrones scored an astonishing 24 nods but faces another tough year to win a top award.

Mad Men, which chronicled the advertising world and shifts in American society during the 1960s through its main character, Don Draper, ended its eight-year run this year and is likely to be a favourite to win its fifth award for outstanding drama series, the top Emmy.

Jon Hamm earned his eighth nomination for his dark portrayal of Draper, but has never won. He will vie for best actor in a drama against Kevin Spacey, who plays the diabolical politician Frank Underwood in House of Cards.

AMC will no doubt be lobbying hard for Mad Men and Hamm to replicate last year’s farewell wins for its drama Breaking Bad and star Bryan Cranston. Meanwhile, the Breaking Bad prequel, Better Call Saul, grabbed seven nominations, including best drama.

Transparent is the top new series among nominees, after having won critical acclaim and Golden Globes for its comical and human portrayal of a family patriarch who transitions to life as a woman. The role is played by Jeffrey Tambor, who will be a favourite to win best actor in a comedy series.

Netflix Inc., the online streaming service that has paved the way for digital platforms, garnered 34 nominations, including seven for the new quirky comedy Unbreakable Kimmy Schmidt and four for Orange Is the New Black, competing this year for best drama instead of comedy.

While it was a good year for actors of colour in the acting categories, Fox’s new popular hip-hop series Empire did not earn a best drama nomination, one of the biggest snubs of the 2015 Emmys.

Transparent is the top new series among nominees

Empire lead Taraji P. Henson will compete against Viola Davis of How to Get Away With Murder for best drama actress. It was the first time two African-American women had been nominated in that category, said Cynthia Littleton, managing editor of television at trade publication Variety.

The diversity among 2015 Emmy nominees contrasted with the much criticised year for the film industry after no actors of colour received Oscar nominations.

“The faces you’re seeing [on television] are much more reflective of our diversity in our country today than 10 years ago, so as an industry, we’ve made some strides,” said Bruce Rosenblum, Television Academy chairman and CEO.

In the best actress comedy category, Julia Louis-Dreyfus is up for her fourth straight Emmy win for her portrayal as the hapless president in HBO’s Veep.

Newcomers seemed to fare well, with over half of nominees in the lead acting categories being either first-time nominees or from new series.

Emerging comedian Amy Schumer was nominated for her first acting Emmy for her raunchy Inside Amy Schumer, and veteran Lily Tomlin earned her 22nd nod, this time for playing a New Age septuagenarian in new Netflix comedy Grace and Frankie.

The Emmys will be presented in a ceremony hosted by comic actor Andy Samberg in Los Angeles on September 20 and broadcast live on the Fox TV network.

Main nominees

Best drama series
Better Call Saul, Downton Abbey, Game of Thrones, Homeland, House of Cards, Mad Men, Orange Is the New Black

Best comedy series
Louie, Modern Family, Parks and Recreation, Silicon Valley, Transparent, Unbreakable Kimmy Schmidt, Veep

Actor in a drama series
Bob Odenkirk, Better Call Saul
Kyle Chandler, Bloodline
Jeff Daniels, The Newsroom
Jon Hamm, Mad Men
Liev Schreiber, Ray Donovan
Kevin Spacey, House of Cards

Actress in a drama series
Claire Danes, Homeland
Viola Davis, How to Get Away With Murder
Taraji P. Henson, Empire
Tatiana Maslany, Orphan Black
Elisabeth Moss, Mad Men
Robin Wright, House of Cards

Actor in a comedy series
Anthony Anderson, Black-ish
Louis C.K., Louie
Don Cheadle, House of Lies
Will Forte, The Last Man on Earth
William H. Macy, Shameless
Matt LeBlanc, Episodes
Jeffrey Tambor, Transparent

Actress in a comedy series
Edie Falco, Nurse Jackie
Lisa Kudrow, The Comeback
Julia Louis-Dreyfus, Veep
Amy Poehler, Parks and Recreation
Lily Tomlin, Grace and Frankie
Amy Schumer, Inside Amy Schumer

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