Everyone loves their jeans and mourns a worn-out pair like the passing of a close friend.

No fabric ages quite as beautifully as denim. The longer that jeans are worn, the more character and attitude they acquire. They are shaped according to one’s lifestyle and become like a second skin.

Jeans share the same soul and attitude found in the rock ’n’ roll scene. Both belong to the same culture.

Nudie Jeans will always stay true to jeans. The brand’s inspiration is found far from the world of glamour and catwalks. It doesn’t just offer jeans.

It offers a way of thinking, a concept and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.

Nudie Jeans are available at IQ, Bay Street.

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