After 18 months in the making, Delicata is launching its contemporary ‘next generation’ of repackaged Green Label and Red Label wines on to the Maltese market this week. Over the years, these two wines have formed a solid foundation upon which Delicata’s modern-day portfolio and success as an award-winning winemaker has been firmly established.
Launched in 1978, the Green Label and Red Label wines have been a popular favourite for both Maltese wine drinkers and tourists alike. These two wines have earned a well-deserved reputation as being consistently good quality at excellent value. Many Maltese families have grown up with this household brand.
In 1995, when Delicata’s wine range was much smaller than it is today, the company entered an international wine competition for the very first time and won four awards. Three of those awards were for Green Label and Red Label.
Twenty years later, the company has amassed 106 international wine awards for wines ranging from Green Label to Gran Cavalier and most wine brands in-between.
This will be the fifth label change these wines have gone through in their 37-year history, but it is the first time that the wines will be closed with the increasingly popular screw cap, instead of the more traditional cork. This incredibly convenient closure not only makes the wine easier to open, but from a quality standpoint, it is a superior seal that slows down oxidation, meaning that a wine of this style will remain fresher for longer, which is always a good thing!
These latest labels were designed to bring the Green Label and the Red Label into the 21st century by moving away from the more traditional, staid, classic wine label of the past.
In recent years, Delicata has invested heavily in state-of-the-art equipment and winemaking technological know-how that enables it to maximise the fruitiness and flavour of the wines produced. And it’s these modern-day, easy drinking, fruit driven Green Label and Red Label wines that the new label was designed to better portray to the consumer.
The fashionable ‘new look’ features a very modern label, using bright vivid colours that interpret the refreshing style and versatility of these wines. They are equally as good when drunk simply on their own or as an accompaniment to food.
The Green Label is a crisp, fruity, dry white wine with refreshing fruit flavours reminiscent of crunchy, freshly-cut apples, whereas the Red Label is an easy drinking, medium-bodied, soft, smooth red wine with concentrated, ripe, redcurrant fruit flavours.
The wines are available in 75cl bottles, as well as 37.5cl half bottles (with cork) and 18.75cl individual quarter bottles.