New, colourful and evocative scenarios inspired by Los Angeles, the birthplace of Guess, are presented in the brand’s spring/summer 2015 underwear and beachwear collections.
Delicate yet sultry, powerful and beautiful lingerie sets the stage for confidence and boldness, juxtaposing brave athletic vibes through seductive floral and dark lace prints.
This season’s swimwear brings a playful attitude to the summer atmosphere, embracing all that LA has to offer, from tropical palm prints to feminine silhouettes with wild prints and classic girl bikinis.
Love Angeles pays tribute to the brand’s American roots through the use of flag prints on T-shirts, accessories and beach towels. The iconic G stitch in pastel shades makes a return both in underwear and beachwear. The collection is fresh and colourful, combined with sensual lace for new shapes and softness that ensure high-impact both visually and to the touch.
Chateau Guess presents prints on underwear, beachwear and kimonos with fringes reminiscent of oriental glam. Eastern tigers are reinterpreted in feminine tones, while black lace is enhanced through the use of colour contrasts.
Sunset Trip features an electrifying lifestyle of the fun and fearless Hollywood youth and the bright neon signs of clubs that inspire the graphics and the shimmering fabrics in this mood. Iridescence fabrics are the protagonists of the beachwear collection along with palm trees that glow under the nocturne neon lights, while provocative laces feature in the iconic silhouettes of high-waist briefs.
Hollywood & Wine shows a concoction of rainbow colours, showering the senses in waves of purple, corals, soft citrons and pinks, while serene and harmonious neutral hues that evoke the sandy desert of the Coachella Valley are combined with fluorescent pops.
Lightweight underwear fabrics combine soft leopard prints with black lace details for a wild style.
The permanent jewellery collection is also available in a new colour palette offered in the collection, presented singly or in special gift box sets.