Recently, Farsons Beverage Imports Co. hosted one of the new EU brand ambassadors for Campari and Aperol, Davide Fornasiero.

Fornasiero visited several outlets around Malta on May 21-22 alongside the local Campari and Aperol team. The aim behind the visit was to strengthen the Campari and Aperol Spritz brands within the local market.

Fornasiero, assisted by local brand ambassador William Underwood, held various training sessions ranging from group training to one-on-one visits with bar owners. Overall, the main messages for the Aperol Spritz brand were brand history, and the proper preparation/serving suggestion of the cocktail using the 3 ,2 ,1 method which allows the drink to be fully mixed without losing carbonation. The Campari sessions focused on brand history and the resurgence of the bitters, as well as the correct method of preparation for the Negroni cocktail and a focus on the new refreshing Campari Tonic drink.

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