Emirates has launched a global Be There campaign that celebrates curiosity, wanderlust and the adventure that comes with travel.

For this digital and social media campaign, Emirates has turned to its own ‘globalistas’, dynamic and passionate employees of over 130 nationalities, giving them a starring role.

As ambassadors, these globalistas will travel around the world over a six-month period and bring their passion to life by capturing their own ‘be there’ experiences.

Selected through a talent show-style competition held for Emirates staff, the seven travellers will get to travel and discover hidden gems in cities across the airline’s global network on six continents.

From music to food, fashion and adventure, each globalista will film their own journeys while exploring their personal passions, making the story their very own.

Be There will kick off with adventurer Rahed Ammoura, cabin crew training specialist with Emirates, who will test his limits on the island of Bali, where Emirates started a daily service on June 3.

Emirates will work with the National Geographic Channel to bring these stories to audiences worldwide, as well as its own digital and social media channels. NGC has been involved with the audition process, creative development, vignette production, and coaching staff on basic skills and visual techniques to tell a compelling story.

“When we ask ourselves why we travel, we don’t have to look very far for answers. Our people and spirit of adventure play a big part in our success as an airline,” said Emirates corporate communications, marketing and brand’s divisional senior vice president Boutros Boutros. “This campaign embodies what we stand for as a brand and I’m proud of our colleagues who have been chosen to represent the airline. We hope their stories will inspire even more people to see more of the world through travel.”

“The campaign has been a seamless partnership between two global brands,” said Con Apostolopoulos, vice president for advertising and partnerships at Fox International Channels.

“NGC’s unique storytelling ability has showcased the fascinating group of individuals from Emirates to inspire other like-minded travellers.”

To see where the globalistas are heading next, learn more about their stories or find out more about the project, visit www.emirates.com/bethere. One can also follow the travellers on the National Geographic Channel and on Facebook, You Tube, Instagram and Twitter.

There will be a new destination post each week and viewers can also participate in the conversation and share experiences using #BeingThere.

Emirates operates a daily scheduled flight between Dubai and Malta via Larnaca, Cyprus. For more information and flight schedules, visit www.emirates.com/mt.

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