BMW Malta together with Muscats Motors Limited recently launched the new BMW 1 Series in the presence of one of Malta’s leading artists, Ira Losco, who has chosen the 1 Series as her new drive.
“I am so excited about my brand new drive and can’t wait to drive this little beauty – a sparkling white BMW 1 Series. A big thanks to Muscats Motors and all the BMW team,” exclaimed Ira as she took delivery of her new car.
Ira has recently been named Goodwill Ambassador for Sustainable Development by the Mediterranean Commission for Sustainable Development. Her connection to the new BMW 1 Series is therefore fitting since the car aims to further reduce emissions and consumption, contributing to a more sustainable environment. Almost two million units of BMW’s 1 Series have been sold worldwide over the past decade, and this latest edition is poised to set another new benchmark in driving pleasure in the premium compact segment.
The new three-door and five-door models come with a comprehensively revised engine line-up and additional measures designed to reduce fuel consumption and emissions, allowing them to lead the way once again in the introduction of new BMW EfficientDynamics technology.
The new efficiency pacesetter in the brand’s model range is the 116d EfficientDynamics Edition with 85kW/116hp and average fuel consumption of 3.4 litres/ 100 kilometres, combined with CO₂emissions of 89g/km in the EU test cycle.
The selection of engines available on the range has been enhanced by the addition of the latest-generation petrol and diesel units with three and four cylinders. These high-revving engines with BMW TwinPower Turbo technology team up with rear-wheel drive – still a unique selling point in the compact segment – to deliver a suitably intense and agile driving experience.
A number of carefully considered updates to the exterior design of the new 1 Series accentuate its sporting elegance and high-end presence. A newly designed kidney grille and larger air intakes help to emphasise the car’s dynamic potential in familiar BMW style.
The car’s headlights, with a significantly flatter geometry, play a similar role and come with LED daytime driving lights as standard. The rear lights have also been completely remodelled and now display the ‘L’ shape characteristic of BMW models. Inside, the sophisticated design of the upper centre console is foremost in highlighting the premium on-board ambience.
The new BMW 1 Series 5-door model starts from €24,550. A variety of options are also available.