DS Week recently came to a close in Paris. The marque organised this major event to celebrate the 60th birthday of the DS and the world launch of the new French automotive brand.

Over nearly 4,000m² of exhibition space was made available to visitors who were immersed in the world of DS and who travelled in time between the past, present and future.

Fans, meanwhile, were treated to a unique experience on Sunday, May 24 when more than 700 DS paraded along the Champs-Élysées. This was the largest concentration of DS collectors in the world this year.

Launched in 1955, the DS is still one of the most popular French automotive icons of the 20th century. Made popular by its commercial success, as well as its political career, particularly with General De Gaulle, its cinematic appearances and sporting success, the DS made its mark on the lives of many people in France and spread French know-how around the world.

Building on this exceptional heritage, the ambition of the DS brand, launched in June 2014, is to perpetuate the avant-garde spirit of this legendary car and allow the French vehicle market to reconnect with luxury.

“We are building the DS brand today by drawing our inspiration from the out-standing heritage of the historic DS. The legendary car upholds the values of innovation, excellence and avant-garde – values that we have made our own.

“Today’s DS models combine remarkable styling and technology, comfort and vitality, premium materials and refinement.

“We aim to perpetuate the story and ensure that these two letters continue to embody French know-how in luxury automobiles around the world and for a long time to come,” said Yves Bonnefont, CEO of the DS brand.