Austrian low-cost carrier Niki (www.flyniki.com), in collaboration with the Malta Tourism Authority, chose Malta for a Mother’s Day promotion.

Niki operated a day return trip from Vienna to Malta with over 160 guests on board, including VIPs, journalists and winners of a prize raffle who were eager to celebrate Mother’s Day in Malta.

The joint marketing initiative was promoted in Austria by the MTA and Niki’s social media platforms and radio campaigns. On their arrival in Malta, the mothers were welcomed at MIA by dancers in traditional Maltese costumes and given several gifts, including honey rings.

Throughout the day, the group was taken around several heritage and cultural sites, like Mdina and Valletta.