A good grasp of social and online tools is imperative in today’s highly competitive digital market. As an eBusiness consultant with KPMG Crimsonwing, Theresia Mallia, is often asked how a business can reap the advantages digital marketing has to offer. Here are some of her tips:

• Make sure to use e-mail marketing. While it’s been around for a while, never underestimate its value.

• Use data and analytics. When in doubt, data can help you make the necessary decisions.

• Use a mixture of digital and traditional advertising.

• Sharing content on social media should be a personal experience. People share things on social media based on emotional triggers and relationships. Companies should use this as an opportunity to raise brand awareness.

• Optimising content for SEO is ideal to reach your long term search engine ranking goals. However, for immediate high search engine rankings, pay per click advertising is the answer.

• Testing and experimenting need to be as important as having cool and usable features and a fast and attractive website.

• If you have any queries, contact Theresia Mallia by e-mail on tmallia@crimsonwing.com. KPMG Crimsonwing is an international IT implementation partner focusing on Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), eCommerce and integration.

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