A good grasp of social and online tools is imperative in today’s highly competitive digital market. As an eBusiness consultant with KPMG Crimsonwing, Theresia Mallia, is often asked how a business can reap the advantages digital marketing has to offer. Here are some of her tips:
• Make sure to use e-mail marketing. While it’s been around for a while, never underestimate its value.
• Use data and analytics. When in doubt, data can help you make the necessary decisions.
• Use a mixture of digital and traditional advertising.
• Sharing content on social media should be a personal experience. People share things on social media based on emotional triggers and relationships. Companies should use this as an opportunity to raise brand awareness.
• Optimising content for SEO is ideal to reach your long term search engine ranking goals. However, for immediate high search engine rankings, pay per click advertising is the answer.
• Testing and experimenting need to be as important as having cool and usable features and a fast and attractive website.
• If you have any queries, contact Theresia Mallia by e-mail on tmallia@crimsonwing.com. KPMG Crimsonwing is an international IT implementation partner focusing on Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), eCommerce and integration.