Kellogg’s and Disney have teamed up to bring a sprinkle of Frozen magic to the breakfast table with the launch of a new cereal.

Kellogg’s Disney Frozen cereal, which is made with whole grain, has nine vitamins and minerals and is high in fibre, was created specifically to meet Disney’s nutritional guidelines.

In 2006, Disney became the first major global media company to establish clear nutritional guidelines as part of the company’s ongoing commitment to developing healthier foods for children using its brands and characters.

The arrival of Kellogg’s Disney Frozen cereal coincides with the launch of Frozen Fever, Disney’s new animated short film being shown with Disney’s live-action film Cinderella. Frozen Fever tells the story of Anna’s birthday and Elsa and Kristoff are determined to give her the best celebration ever, but when Elsa catches a cold, her powers may put more than just the party at risk.

www.kelloggs.co.uk

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