Wella has launched Koleston, a technology that waterproofs hair to keep colour for longer throughout summer.
This new waterproof technology works in two ways to optimise colour richness. Apart from penetrating colour deep inside hair fibres, making them less vulnerable to fading and washout, Koleston’s technology also draws inspiration from the natural structure of the hair.
Observing the f-layer, the hair’s natural conditioner, Koleston has developed a way to mimic the wax-like form which ‘waterproofs’ uncoloured hair, ensuring protection and colour conservation on treated hair.
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