Since its launch, the Peugeot 308 has won over more than 280,000 connoisseurs across the world thanks to qualities that are unheard of in segment C. As it presses ahead with its internationalisation strategy, the marque is present at the Shanghai motor show to launch its new 308 S, built and marketed in China.

Regardless of body style and engine fit, the 308 is renowned for its high performance, boosted by the versatility of its EMP2 platform. Peugeot Sport has now developed a new plugin petrol hybrid powertrain on this same base.

The 500 hp power and the four-wheel drive push back the boundaries of sporting prowess in the segment, offering truly extraordinary performance.
Peugeot308 R HYbrid is also the revelation of a unique interior design with four individual seats and sleek lines pared in blue and black.

The Peugeot 308 has already received 24 awards, including the prestigious Car of the Year 2014. 

A balanced yet radical style

Peugeot 308 R HYbrid is incredibly compact with wheels in its four corners offering perfect balance, attained by seating the 308 hatchback on the EMP2 platform.

Pinned to the ground on its 235/35 R19 tyres set on tracks that have been widened by 80 mm, the Peugeot 308 R HYbrid devours the road. Its front end is imposing with the expressive louvers on the bonnet and the sharp edges and sleek surfaces of its mineral bumper.

The grille features a checked pattern and supplies the innovative 500-hp powertrain with air. The side air scoops integrate the sequential LED indicators while the central scoop sports the car's signature 308 R HYbrid badge, carved into the block.

In profile, the lines, which have been cut to fit tightly around the mechanical components, catch the light as they draw your eye over the vehicle. Peugeot 308 R HYbrid is cloaked in an impressively intense blue, developed using fluorescent pigments and glass particles. This colour recalls both the
hybrid powertrain and the shade historically reserved for French competition vehicles.

On the rear doors, the blue is matched with a matte black, giving a different interpretation of the car’s clean lines, a trademark of the most extreme cars from Peugeot..

At the rear, Peugeot 308 R HYbrid is remarkably understated yet just as radical. The rear stance underscores the car's road handling while a narrow spoiler at the top of the tailgate reinforces the aerodynamics. Then there is the bumper with two scoops that help keep the battery temperature
down by drawing out the hot air.

The air scoops and the body sills are embellished with a touch of white ceramic-look material, emphasising the car's dynamic character.

The doors open to reveal an impressive interior structured by a stretched-out central console and four bucket seats.  

The upper fittings and the roof lining are slate grey. The bucket seats are upholstered in fawncoloured patinated leather. In true sporting tradition, the interior is finished with touches of red, especially around the dials, the steering wheel centre marker and the central console.

For the first time ever, Peugeot 308 R HYbrid has adopted a set of materials taken from the range usually reserved for concept cars only. Hence, the dashboard is covered in a fabric produced using a digital weaving technique. This innovative material can be used to produce large, complex parts that
are soft to the touch with no need for foam, making for a lighter vehicle. The digital fabric is used on the door panels together with black leather and the same fawn patinated leather as the seats.

The compact steering wheel, upholstered in perforated leather and bearing the 308 R HYbrid logo, allows for precise, incisive positioning when cornering. The steering wheel paddles are immediately to hand, giving the driver finger-tip control over the sixspeed gearbox. And the head-up display provides all relevant driving information, without the need to take your eyes off the road.

Finally, the two buttons on the central console allow the driver to keep a check on the mechanics.

The first activates the powerful powertrain while the second gives access to the four driving modes.

A radically performing petrol hybrid plug-in

Development of the Peugeot 308 R HYbrid was entrusted to PEUGEOT Sport. They were challenged to developing an efficient petrol hybrid plug-in powertrain, integrating it into the EMP platform and setting new limits in terms of performance.

The result is on a par with that challenge: quite simply astounding. Developing 500 hp with fourwheel drive, Peugeot308 R HYbrid has its speed limited electronically at 250 km/h, going from 0 to 100 km/h is 4.0 seconds, and covering 1000 m from a standing start in 22.0 seconds. In spite of all that, CO2 emissions are just 70 g/km.

It is perfectly balanced, with 60% of its weight to the front and 40% to the rear. Peugeot 308 R HYbrid has a fiery spirit but an incredible weight/power ratio, barely reaching 3.1 kg/hp.

 

 

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