A third of men admit to spending just under an hour primping and preening themselves each day, but the same number say they never bother to check for testicular cancer, a charity has warned.

Balls To Cancer said despite the fact testicular cancer is almost always curable – if caught early, there is a 98 per cent chance of survival – only one in five (21 per cent) men it questioned said they perform the monthly self-check recommended by healthcare professionals and one in three (33 per cent) admit to never checking them.

Alongside this nearly two in five (37 per cent) admit to regularly self-tanning and whitening their teeth, almost a third (32 per cent) admit to having their hair cut once a week, and a similar amount (30 per cent) say they remove unwanted body hair.

More than a third (36 per cent) said they dedicate 40-59 minutes of each day to their appearance, and one in four (28 per cent) said their daily grooming routine lasts between one and two hours.

Balls To Cancer co-founder Susan Bates said: “If testicular cancer is caught early, 98 per cent will make a fully recovery.

“Yet, millions of men could be missing the warning signs because they are more concerned with their appearance.

“A self-check takes only a few minutes each month – so, we're calling on all men to put down the mirrors and pick up their testicles. After all, what use is a beautiful face if you haven't got your health.”