Giffard, a French brand of real-fruit liqueurs and syrups, was launched locally last month with two sessions for bartenders and traders, who got a chance to explore the different aromas and flavours across the brand’s range.

Set up in 1885, Giffard is a fourth generation family-run company famous for Menthe-Pastille.

We were attracted to Malta because there’s a huge tourism industry here that creates a good demand for our products

The pure, clear and refined white mint liqueur was invented when pharmacist Emile Giffard was carrying out research on the digestive and refreshing properties of mint. His invention led him to turn his pharmacy into a distillery, which is still owned by his family today.

Giffard is a fourth-generation family-run French company.

Brand ambassador Pauline Quigis said the Giffard family were excited to be working closely with P. Cutajar & Co. Ltd.

“We love to work with other family businesses. It gives us great confidence because they know the market really well,” she said.

Quigis added: “We were attracted to Malta because there’s a huge tourism industry here that creates a good demand for our products. The difference with Giffard products is that we control all its production, from the food to the bottling, so we know we’re working with real fruit not just aromas. You can taste the difference.”

Giffard is only sold to establishments and professionals in the trade.

P. Cutajar CEO Denis Zammit Cutajar said: “As we celebrate our 150th anniversary, it’s great to partner up with a family company like ours that is, coincidentally, also celebrating its 130th anniversary this year. We’re confident that we can continue growing successfully together in this partnership.”

For more information, call 2144 8466 or visit www.pcutajar.com.mt.