Kim Kardashian
Speaking about Kim Kardashian’s newly dyed looks, Toni&Guy (Malta) chairman and CEO Gordon Mayo said going platinum blonde is not an easy mission.
The key to enjoying an expensive-looking platinum is using the right toner and getting to the correct undercoat when lighting. Toner should suit natural skin tone and look cool or warm, he said.
Most importantly, the hair should be kept looking expensive and glossy, using products recommended by a hair technician.