Hair care brand John Frieda has launched a global campaign entitled Me & John, by Arnold Worldwide, which aims to tap into the brand’s “editorial and fashion roots”.
The celebrity stylist has been offering guidance, expertise, inspiration and products that address haircare concerns for over 25 years.
The campaign will run across TV, online, print and outdoor sites in the UK, the US, Canada, Germany, Holland and Australia.
Whether it’s taming frizz, achieving volume, getting the colour one is after or recreating the latest catwalk look, John Frieda allows women to be the creators of their own destiny.
John Frieda products are distributed by Charles Degiorgio Ltd. For trade enquiries, call 2560 0504.