SEAT has its eyes set on the year 2020. The Spanish carmaker revealed its strategic vision for the future in Geneva with the 20V20 showcar (meaning Vision 2020), an SUV that sets the stage for the brand’s future and new design language. “The 20V20 shows our ambition”, said SEAT president Jürgen Stackmann during the company’s presentation at the Geneva Motor Show. “It is our guiding star and the lighthouse for our development for the coming five-year period”.
Stackmann said: “SEAT will be applying the winning Leon product formula to the entire range. We’ve taken all product decisions to consolidate the successful path started with Leon and we have finalised our product plan for the coming years.
“SEAT will shift focus from the small car to the compact car category. The centre of gravity shifts upwards, entering big, fast-growing and more profitable segments”.
Stackmann reaffirmed the brand’s commitment to enhancing connectivity, which is backed by the agreement with Samsung.
The SEAT president also announced that the brand continued to have positive momentum in the first two months of the year compared to the same period in 2014: “To date, our global sales have grown 7.5 per cent”.
He said that in 2014 SEAT sales improved by over 10 per cent for the second consecutive year and emphasising big EU markets including Germany, Spain, the UK and Italy, where the brand displayed double-digit growth.
The world premiere of SEAT’s first compact SUV will take place at next year’s Geneva Motor Show.
The SEAT 20V20 combines the dynamic silhouette of a four-door sports coupé with the refinement of an SUV and the versatility and utility of a mid-size estate car. At a length of 4.659 metres and with its 20-inch wheels and the determined expression conveyed by its adaptive full-LED headlamps, this sports utility has a robust stance that is in no way aggressive, while the interior offers a generous amount of space and premium ambience for five.
In addition, a comprenhensive package of driver assistance systems raises the levels of comfort and safety even further. The array of drive options is multifaceted, ranging from the high-performance TSI and TDI motors to plug-in hybrids. The power is delivered to the wheels via the DSG transmission and electronically controlled all-wheel drive.