This prestigious Car of the Year 2015 award was presented to the Peugeot 308 on January 27 in Casablanca, Morocco, during an evening that brought together many interested parties from the kingdom, motor industry professionals, guests and media .
The Peugeot 308, which was up against the BMW 2 Series Coupé, BMW X4, Hyundai Elantra and Mercedes C Class, won the support of the specialist motoring jury.
With voting by the organisation committee – made up of journalists from Autonews, the leading motoring magazine in the kingdom, and motor industry and leasing company professionals – on the one hand, and the public, with internet voting, on the other hand, the new Peugeot 308 was unanimously awarded this national distinction for 2015.
Today, with more than 230,000 sales worldwide since its launch in September 2013, the Peugeot 308 continues its success story, with its ‘Car of the Year 2015’ award in Morocco.
In a Moroccan private car market of 122,000 vehicles in 2014, Peugeot was in fifth place with a market share of 7.2 per cent. The new Peugeot 308 was launched at the end of January 2014 and with nearly 900 units sold, it was in fifth place in its segment.